Beer sommeliers: booking beer and food pairing dinners

How beer sommeliers can fill beer and food pairing dinners with online booking: seats per dinner, menus, dietary needs, venues and private group dinners.

5 min read

A pairing dinner works when every seat is filled and the kitchen knows the numbers days ahead. Put each dinner on a booking page with a set number of seats: guests book at any hour, the dinner closes itself when it's full, and you send the restaurant a final count with dietary needs.

One service per dinner

On Book, each service has a name, a price and an optional description shown on your public page, and each slot belongs to one service, sits within one day and has its own capacity.

ServiceExample slotPlacesExample price
Belgian beers and cheese dinner19:30–22:3024€65
IPA and street food night19:00–22:0030€45
Stouts and desserts evening20:00–22:3020€50
Private pairing dinner for a group19:30–22:301€900

Times, places and prices are examples: set your own, and say what's included: courses, beers, tasting notes.

Seats matched to the venue

Set places to the seats the restaurant or brewery gives you. Each online booking takes one place, so a couple books twice. When the last seat is booked, the dinner leaves your page.

Dietary needs and the menu

The booking form takes first name, last name, email and phone, plus an optional note that reaches you in the new booking email and appears in the guest's calendar file. Ask for allergies, vegetarian choices and who they're sitting with. Say in the description the menu, the minimum age according to the rules that apply to you, and whether a non-alcoholic pairing is offered.

Partner restaurants

If you run dinners in different restaurants, create one service per venue and date, with the address in the description, so guests see where to go.

Private group dinners

For a birthday or a team, create a private dinner service with one place per slot: one booking takes the evening. Slots of different services can overlap, so keep private and public dinners on different dates.

Seasonal programme

Plan a dinner a month around seasonal beers, and share the programme a few weeks ahead with past guests.

Changes

Guests can't move or cancel online: they contact you, and rescheduling works across services. Book doesn't email clients about changes, sends no reminders and doesn't take payments or sell tickets. Your bookings sync with Google, iPhone or Mac calendars. Book costs €5/month, everything included: unlimited services and bookings, no commission, no contract.

How many seats per dinner?
As many as the venue gives you.
How do I tell the kitchen about allergies?
Ask for them in the note and send the list before the dinner.
Can a group book a private dinner?
Yes. One place per slot, so one booking takes the evening.
Does Book sell tickets?
No. Book doesn't take payments; say how guests pay.

Guides for beer sommeliers