Dog groomers: keep a regular grooming rhythm

How dog groomers can keep clients on a regular grooming rhythm with online booking: next visit booked at collection, calendar files and set grooming days.

5 min read

A dog groomed every six to eight weeks is quicker to groom, happier on the table and easier to keep in good condition. Leave it too long and the next groom becomes a dematting session. With Book, you book the next groom at collection, the owner gets the date in their calendar, and your regulars keep their rhythm.

Book the next groom at collection

When the owner collects their dog, book the next groom yourself from your bookings list at the interval you recommend. First and last name are enough; with their email, the owner gets a confirmation with a calendar file. Book doesn't send reminders, so that calendar file keeps the date visible.

Intervals by coat

On Book, each service has a name, a price and an optional description, all shown on your public page. Say in each description the interval you recommend for that coat, so owners know what to expect.

ServiceExample slotPlacesExample price
Regular groom – small dog1 h 151€40
Regular groom – medium dog1 h 451€55
Maintenance bath and tidy1 h1€35
Full groom after a long gap2 h 301€70

Durations and prices are examples: set your own.

Booking several visits ahead

For owners with a fixed routine, book the next two or three grooms at once. Each booking gets its own calendar file. If plans change, the owner contacts you and you move the booking from your list.

Regular days for regular dogs

Slots repeat weekly on the weekdays you choose until an end date. Keep some days mostly for regulars, booked from your list, and open other days to new clients. You create every slot, so you control the mix.

When the gap gets too long

If a dog arrives with more coat than the regular service allows, move the booking to the longer service from your list. Rescheduling works across services. Say this in your descriptions so it's no surprise.

What to ask in the note

The booking form takes first name, last name, email and phone, plus an optional note that reaches you in the new booking email. For new clients, ask for the dog's name, breed and last groom date.

What Book doesn't do

Book doesn't take payments, sell grooming plans, store pet records or send reminders. Owners can't move or cancel online: they contact you. One booking page per business, no staff field: with two groomers, create services per groomer. Book costs €5/month, everything included: unlimited services and bookings, no commission, no contract.

How do I keep regulars on rhythm?
Book the next groom at collection from your bookings list.
Does Book send grooming reminders?
No. The owner gets a calendar file for each booking.
Can I book several grooms ahead?
Yes, each with its own calendar file.
Can I sell grooming plans?
No. Book doesn't take payments.

Guides for animal groomers