Spray tan pros: getting clients to book at the right time

How spray tan pros can get clients to book one or two days before their event: timing in descriptions, event-week slots, the event date in the note, top-ups.

5 min read

A spray tan booked the morning of a wedding, or five days before, disappoints the client and reflects on you. Use your booking page to steer timing: say in each description when to book relative to the event, open slots on the evenings before weekends, and ask for the event date in the booking note. When a booking comes in at the wrong time, you see it straight away and can move it before the client is disappointed.

Timing in every description

On Book, each service has a name, a price and an optional description shown on your public page. Put the timing rule at the top of the description, where clients read it before choosing a time: "Book one or two days before your event. Shower after the development time you're given." Adapt it to the solution and development time you use.

Slots where events happen

Weddings and parties cluster at weekends, so the right times are Thursday and Friday evenings. Each slot belongs to one service, sits within one day and has its own capacity; slots repeat each week on the weekdays you choose until an end date, so a regular Thursday–Friday pattern takes minutes to set up.

ServiceExample slotPlacesExample price
Event spray tan20 min1€30
Event spray tan at your home45 min, including travel1€40
Bridal tan, two days before30 min1€40
Top-up after an event tan15 min1€20

Durations and prices are examples: set your own.

The event date in the note

The booking form takes first name, last name, email and phone, plus an optional note that reaches you in the new booking email. Ask clients to write the event date and time. When you read the booking, you know at once whether it's well timed.

Moving a badly timed booking

If a client books five days early or on the morning itself, message them and move the booking from your list to a better slot. Rescheduling works across services, so a studio booking can become a home visit if that's the only free time. Book doesn't email clients about changes, so your message is what tells them.

Bridal parties

For a wedding, book the bride and the party together two days before, as one long group slot with one place, booked by the organiser. A trial tan a few weeks earlier can be its own service.

Top-ups and regulars

For holidays or long events, a short top-up can extend the result. Offer it as its own service. Regulars can have their next tan booked from your list; if you enter their email, they get a confirmation with a calendar file.

Changes

Clients can't move or cancel online: they contact you and you move the booking. Book doesn't send reminders, so the calendar file and a short message the day before help. Book costs €5/month, everything included: unlimited services and bookings, no commission, no contract.

How do I make clients book at the right time?
Put the timing rule at the top of each service description and ask for the event date in the note.
What if someone books too early?
Message them and move the booking from your list to a better slot.
Which slots should I open for events?
Evenings before weekends, such as Thursday and Friday.
Does Book send reminders?
No. Clients with an email get a calendar file; a message the day before helps.

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