Annual review meetings with clients: scheduling and agenda

Life changes, goals, the plan, next steps: how financial planners can run yearly client reviews, spread them over the year and let clients book their own slot.

6 min read

Spread annual reviews across the year instead of cramming them into one season: give each client a review month, such as the month of their first meeting, then open review slots in that month and send the clients due a link to book their own time. Book the next review date at the end of each meeting when you can. Send a short questionnaire beforehand so the meeting covers what has changed, not what you already know.

Why reviews slip

A review isn't urgent until it's late. Reviews get pushed back by new clients, tax deadlines and holidays, and a client who hasn't heard from you in eighteen months starts to wonder what they're paying for. When every review falls in the same few weeks, you either rush them or let some slide.

A simple rhythm, with review months spread over the year and a clear way for clients to book, keeps each review on time without a spreadsheet of reminders.

Spreading reviews over the year

  1. Give each client a review month: the month they became a client works, unless another suits them better.
  2. Check the balance: count clients per month and move a few if one month is overloaded.
  3. Open review slots each month: enough for the clients due, on set days.
  4. Invite the clients due: at the start of the month, send them your booking page link and the questionnaire.
  5. Book those who don't respond: after a reminder, suggest a time and book them in yourself.

Setting up the review service

On Book, each service has a name, a price and an optional description shown on your public page. You open slots for each service at the length it takes, one place per slot. Book repeats slots weekly on the weekdays you choose until a date, not yearly, so the yearly cycle lives in your client list and the monthly slots on your page.

ServiceExample slotExample price
Annual review (office)1 hIncluded
Annual review (video)45 minIncluded
Interim check-in call20 minIncluded
Review with a new life event (move, birth, retirement)1 h 30€120

Durations and prices are examples. Name the service clearly so new visitors to your page don't book it by mistake, and say in the description that it's for existing clients. Your page is public, so anyone could see the slots; if a stranger books one, cancel it and let them know.

Preparing each review

Send the questionnaire with the booking link: changes in family, work, health, income, big expenses coming up, and anything they'd like to discuss. Read it before the meeting along with last year's summary. The booking form asks for first name, last name, email and phone, plus an optional note you read in your new-booking email; ask clients to use the note only for the topics they want to add, not for figures. The note can't be edited after booking.

A review agenda

  • What has changed in the client's life since last year.
  • Progress towards each goal, and whether the goals themselves still hold.
  • How the plan has done, explained plainly.
  • What to change, and what to leave alone.
  • Actions for both sides, with dates.
  • The date of the next review.

Couples and check-ins between reviews

For a couple, one person books the review slot and writes in the note that their partner will attend; the slot keeps one place, since it's one meeting. Between annual reviews, some clients need a short conversation: a bonus to invest, a house move, a question about a letter from their pension provider. A short check-in service, with a few slots each week, answers those without waiting for the next review, and keeps the annual meeting for the full picture rather than for questions that could have been settled months earlier.

After the review

Send the summary and the action list. If the client agreed on a date for next year, create a slot and book them in straight away; with one place, the slot is full and hidden from your page. Clients can't move bookings online: they contact you, you reschedule or cancel from your bookings list and confirm yourself, since Book doesn't email clients about changes. With calendar sync (Google, iPhone, Mac), reviews sit next to your other appointments. Book costs €5/month, everything included: unlimited services and bookings, no commission, no contract.

Can Book repeat a client's review every year?
No. Slots repeat weekly until a date. Keep each client's review month in your records and open slots for that month.
Can I book next year's review now?
Yes. Create a slot on the agreed date and book the client in from your calendar.
How do I stop new visitors booking a review slot?
You can't hide it, but a clear name and description help. Cancel any booking from someone who isn't a client.
What if a client never books?
Send one reminder, then suggest a time and book it yourself if they agree.

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