How to explain a kinesiology session before clients book

Explain a kinesiology session in plain words before the client books: what happens, how long it lasts, what to wear, and what you will not do. Put that explanation in the description of each service on your booking page, give first sessions their own longer service, and use the booking note to learn why the person is coming. A first-time client who knows what to expect arrives calmer, on time and in comfortable clothes, and your first minutes go to the session instead of to questions.

Kinesiology is not a word everyone knows. Someone sent by a friend may not know whether they will lie down, get undressed, talk a lot or say nothing. Some expect a massage, some expect a medical exam. That doubt makes people put off booking, or book the wrong session. Your booking page is the first place where you can answer those questions, before the phone call you may never get.

Each service on Book has a name, a price and an optional description shown on your public page. Use the description to answer the questions a newcomer has, in the order they have them:

Keep it short enough to read on a phone. Four or five sentences are enough; the rest can wait for the session.

A first session has more talking in it: you learn the person's story, explain how you work and agree on what they want to work on. It usually needs more time than a follow-up. Make it a separate service so you can open slots of the right length and price it on its own.

Lengths and prices are examples: set your own. On Book, each slot belongs to one service with its own start and end, so a client who picks "First kinesiology session" only sees 90-minute slots. Mark the follow-up description "for clients already seen", so a newcomer doesn't book a session that is too short.

The public booking form asks for first name, last name, email and phone, and has an optional free-text note. In your first-session description, invite people to write a line about why they are coming: "stress at work", "trouble sleeping", "my son, 9, before starting a new school". You receive the note in the new-booking email, which helps you plan the first minutes.

Ask for a line, not a life story. Detailed personal information belongs in the session itself and in your own records. The note also appears in the calendar file attached to the client's confirmation email, so keep it to what you would be comfortable seeing in a calendar.

If you see children, say in the description that a parent books and stays for the session, and ask them to write the child's first name and age in the note. The parent's name goes in the form fields, since they are the person you will contact.

When someone books, Book sends them a confirmation email with the service, the date and time, and a calendar file. It doesn't send reminders. Everything the client needs to know before coming should therefore be in the service description, which they read before booking: address, access, what to wear, how early to arrive. If your practice is hard to find, add a line on how to get in, such as the floor or the name on the buzzer.

First sessions ask more of you than follow-ups. Some kinesiologists keep them at times when they are fresh, such as mornings, and leave follow-ups for later in the day. Create your first-session slots on the weekdays you choose and repeat them each week until an end date, then fill the gaps with follow-up slots. If demand changes, move a slot or change its service; nothing is fixed.

Book shows slot times in your time zone and displays its name, which helps if you also take video sessions with clients elsewhere. Book costs €5/month, everything included: unlimited services and bookings, no commission, no contract.